Intro
United Kingdom: By 2025, the UK will have seen over 45 million smartphone users download a gaming app each month. That figure eclipses the number of people who still own a physical board game.
read moreWhy the UK’s Pocket is Turning Into a Game Hub
nine win — Last year, the average UK gamer spent 1.8 hours per day on a mobile app – a jump of 23 % from 2024. That extra screen time isn’t just idle scrolling; it’s a shift toward apps that feel like a second home.
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